Project Overview

CRISTA Ministries, a non-profit organization located in Shoreline, Washington, consists of seven distinct ministry programs focusing on world relief, education, senior living, radio broadcast, and youth camps.

I was hired into a new position as Project Manager for the Creative Studio -- an internal department that serves all seven ministries with digital, print, video, event, and fundraising/marketing campaigns.

Challenge

When I came on board there wasn’t a clear process for requesting projects from the Creative Studio. There also weren’t any guiding documents like a creative brief, and no consistent campaign retrospectives or review of campaign results data other than gross revenue. Frustration and miscommunication was high between the Creative Studio and the departments it served.

Goal

To finalize a working process for defining, creating, and evaluating campaigns.

For departments and stakeholders to understand how we work together, how to initiate projects, and what’s expected at each point in the campaign life cycle.

To create a fun and colorful poster illustrating the new process for current and new employees.

How I helped

I implemented a project management tool, trained all users, and led ongoing workshops for continuous process improvement. I also established a creative workflow, project request protocol, a creative brief, and a process for evaluating the effectiveness of a campaign.

Worked with a designer to create an infographic that documented the new workflow in a fun and colorful poster.

Outcome

There was a reduction in project requests that bypassed the Project Manager. When stakeholders did contact designers with a request, they knew how to redirect them into the request protocol.

Project owners began setting campaign goals and objectives before kicking off with the creative team, and came to meetings with prepared Creative Briefs.